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How Premax Can Improve Sporting Performance

4 Jul 2019
Randall Cooper
For those motivated sports people who are looking to improve their performance most will look to train harder, change their diet, get stronger in the gym, or spend up on the latest sports tech. All those tactics may work, however some of the smaller aspects of an athlete’s regime such as the type of skincare that’s used can make a difference to their sporting performance as well.

When I worked as a sports physiotherapist with the Australian Winter Olympic Team and the Hawthorn AFL Football Club I was rubbing all sorts of lotions and potions on athletes every day. Many of the products ‘worked’ – provided lubrication for massage, heated up aching muscles, sunscreen that prevented sunburn, or chamois creams that prevented saddle sores. They were functional and did an adequate job.

However, many of the athletes didn’t like the feeling of the creams on their skin, and left them feeling greasy and uncomfortable. In the case of massage creams, some of my athletes would schedule their treatment early before a training, game or race so they could shower after treatment to get the cream off their skin.

For sunscreen, I met plenty of elite athletes who would knowingly get sunburnt during a game or race by not wearing sunscreen as they felt the greasy lotions didn’t allow their skin to breathe and it affected their performance. And cyclists would say that the chamois creams on the market were essentially just grease, with no skin friendly ingredients. I listened, and started Premax to address those concerns.


Image: Athlete feedback and experience is paramount at Premax


Good sports skincare products should provide people with three concurrent benefits; confidence, the ability to focus, and improvement of the condition of their skin.



Effective products will give sports people confidence, knowing that the products won’t let them down when they need them most, and it applies to skincare too.

James Downing is an elite masters MTB and road cyclist from Australia, and here’s what he has to say about how the Premax Anti Friction Chamois Cream gives him confidence;

“As an elite cyclist, the requirements for me to be good on race day are the hours and kilometres that I do week in week out with my training. It is not uncommon for me to do 20,000km or more in a calendar year in all sorts of weather and as you could expect this puts a fair bit of stress on the body. I rely on the Premax Anti Friction Cream daily in order to ensure that the interaction between my body and the bike saddle is as comfortable as possible. Cycling is one of the hardest sports that you can do and knowing that you can rely on a product to protect your skin and allow you to perform as expected is a huge factor in the overall scheme of things.”


Image: James Downing in full flight



Athletes need to focus, whether it be in on the football field, tennis court, riding a grand tour mountain stage, or running through traffic in the city. Sports specific skincare that feels comfortable on the skin and allows it to breathe helps prevent psychological distraction by being uncomfortable in a layer of greasy cream.

George Pym is a professional cyclist for UK’s Madison Genesis. He says that the Premax Sports Sunscreen allows him to forget that he has sunscreen on allowing him to focus on his riding;

“It’s the best I’ve ever used. Just from a standpoint that once you’ve put it on and it sets in, when you start sweating it doesn’t come off. So many get greasy and horrible, they get in your eyes and you can taste it. But not this.”


Image: Madison Genesis getting ready with Premax Sunscreen


Maintain or Improve Your Skin

Exercising outdoors can be tough on skin with areas of friction, and the skin can also sustain damage battling the elements such as the sun, cold and wind. 

Jess Allen rides all year ‘round, in all sorts of weather conditions for World Tour Women’s Team Mitchelton Scott. Jess uses the Premax Weather Protection Facial Cream to keep her face in great condition;

“The Weather Protection Facial Cream is super great for our early spring races to protect our skin from the wind and the cold. It helps keep the skin healthy with breathable essential oils, Vitamin E, Aloe Vera and Shea Butter. It’s terrific at keeping our skin from drying out especially in the tough cold conditions we often race in.”


 Image: Mitchelton Scott Women training in Belgium


The right sports skincare can make a meaningful difference to sporting experience and performance. It’s the reason our products are the choice of elite teams, athletes, and sports medical health professionals all over the world.


Check out the range of Premax products here.

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