Made in Melbourne, Australia. Complimentary Global shipping on orders over $50.00USD.
Previous - Cycling
Next - Running


Dedicated to the passionate cyclist with exclusive access to cycling specific blogs, rider stories, and our most sought after products and experiences for cyclists

Alistair Donohoe 7 x Paracycling World Champion and 2 x Paralympic Medallist

"I have come to terms with the idea that my injury is a disability- I now proudly consider myself a disabled athlete, and like to think of myself as an ambassador for people with disabilities". Al's journey as an elite cyclist is nothing short of inspiring and he's just getting started!

Read More

Gina Ricardo- Competitive and riding for the girls!

Gina Ricardo found cycling through Triathlon and hasn't looked back, now riding for Sydney Uni-Staminade Women’s Cycling Team. Find out Gina's journey and favourite Premax products.

Read More

Latest Cycling Blogs

How Professional Cyclists Have Changed Their Training
This ‘virus’ has upended most of what we do. I... Read More
Wobbly Knees and Knee Pain
You may have noticed whilst watching the pros on t... Read More
Groin Pain in Cycling
Many cyclists experience groin pain and/or cramp a... Read More
Join our Movement

Let's move together